The Right Opinion - A Critique Of Shane Dawson | TRO (Inside The Mind of Jake Paul)
I had a few topics to pick out of the hat, but I found such a fascinating one today that I couldn’t possibly ignore it, and it’s obviously in part about the titular character, Mr. Shane Dawson here. Shane Dawson, like a lot of people we talk about on this channel, is a YouTuber, I’m sure many of you are already aware of this, but if you’ve somehow just discovered the platform, and you’ve had the pleasure of having this beautiful accent introduce you. That’s what he is, a YouTuber, but he’s not any old YouTuber, he’s not any geek off the street, he is one of the first YouTubers to gain prominence on the platform.
This was mainly through his channel Shane Dawson TV, the TV there, clearly making it sound nice and professional, he uploaded these comedy sketch style videos, an iconic classic being “Fred”, in which Shane Dawson appropriately deals with Fred so he can establish himself as the most popular YouTuber on the platform, which, you know, I’m not complaining about. Anyhow, that was in a simpler time, and as a creator it is a necessity that you evolve with the times, so as charming as these sketches and short films were, it appears they were brought to an end on that channel at the close of 2016.
What took its place though? Well, his third channel, Shane, yep, he had three channels, busy bloke he is, for all we know he might have more. Now Shane, was originally set up as a vlog channel, in the day it was almost like a backup for him letting his followers know what’s up, and what’s going down, with little jokes and memes, nonetheless, still with some pretty saucy clickbait, there was no throwaway thumbnail to Shane it seems. Anyhow, in case you haven’t noticed, with the increasing accessibility to high quality equipment, vlogging has emerged in the last few years as a huge genre, along with this, other genres that have crept into the public eye are mystery genres, list genres, and commentary.
Therefore, Shane did what any person with a level head did, and made his “Shane” channel dedicated to morphing all of those genres together, which is pretty genius to be honest. Although, as a creator Shane was definitely aware of the consequences of mixing a range of genres that are too diverse from each other, and something that his accomplice Bobby Burns would soon find out, and so he tended to mesh them in a very similar style that would bring back the same audience for each video, allowing organic views to turn into suggested views, and this would grow out some great content that had mass appeal to multitudes of audiences, dedicated and casual.
I assume he chose this channel because it probably had the best potential fanbase, and as said, if you tried to mix these videos with already established content in a rather distinctly incompatible style the algorithms loathe it, and so I assume this was a smart move. On top of this, he would include some more personal videos, that would branch out his character, and the relationship that he had with his audience, in a way he was building an empire. The Shane brand not just being an interesting expansion of content for him, but also branching out on the elements of his character, dissecting his childhood, relationships, and asking a lot of questions, with no clear answers. It’s emotionally riveting stuff, it really is.
I feel therefore it was an appropriate succession to continue into these documentary style videos, that deal with many of the components that Shane had dealt with in the past, just in a more bombastic fashion, and under the guise of an individual problem, or person, which is then branched out to implicitly deal with other questions. That’s typically what any video that’s not just a basic reaction will do, but obviously there are tiers to this, and Dawson clearly wanted to do top tier.
Now I recently covered the tea spilling saga, of which one of the people I covered was Jeffree Star, Jeffree Star has always been in the public eye, in fact he’s a very prominent individual clearly, however, given the sort of brewing tea in that community, it made sense that Shane would be interested in covering such controversial figures. However, in my video I note that this whole beauty community kinda dominated the summer and pushed other figures like the Pauls into the background, even though, they were arguably behaving much worse than any of the beauty commentators in question. So when Shane announced his next set of videos were going to be on Jake Paul some people were a tad surprised, here is this topic that was, in a way, kinda dead and buried, and if Shane was gonna pull his shovel out he was gonna have to dig deep to find some interesting content.