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MAS110 MAJOR: Vernacular Creativity

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PLEASE WATCH ON 1080p. This video is about Jean Burgess's academic theory of 'vernacular creativity', demonstrated through the photo editing program Pixlr and further reinforced by the uploading and sharing of this video. Voiceover: Hi guys! This is a tutorial on how to edit with Pixlr and I hope to demonstrate how easy it is to be creative as well as how we as individuals living in a society that is increasingly permeated by participative media cultures can share our work to a large community, as I am doing right now with this Youtube video. So what is vernacular creativity? Vernacular creativity is a concept established and defined by Jean Burgess as 'both an ideal and a heuristic device, to describe and illuminate creative practices that emerge from highly particular and non-elite social contexts and communicative conventions' (2006). It is similar to Chris Atton's 'de-professionalisation’, which states that alternative media is no longer restricted to a set of 'professional skills' or 'qualifications' to write, publish and distribute ideas. So today, I will be editing this photo, which is licensed under CC 2.0 and the end product will look like this! Song: "Sleepless (Manilla Killa Remix) - Flume feat. Jezzabell Doran" by Manilla Killa is lecensed under CC BY 3.0 Source: https://soundcloud.com/manilakilla/sleepless-manila-killa-remix Author: https://soundcloud.com/manilakilla License: http://creativecommons.org/licenses/by/3.0/ _______________________________ Photo: "Portrait - Color | SIGMA DP3 Merrill | 131202-0241-jikatu" by jikatu is licensed under CC BY-SA 2.0 Source: https://www.flickr.com/photos/jikatu/11162737005/in/photolist-i1pWNR-6mrxdw-2sNXN-kSNMF-fLYSwo-b87A4X-U95JZ-8E6RxG-dcz9pt-4txzQd-8MYrHk-ngxyhX-8E3rta-pxbsKU-iwouMo-qfTbGn-dW7dPG-67vBRX-5wD7M1-pMX4kn-b7qdyk-nvbGC4-5h2Muy-7RziiZ-nJrtzP-q15GGy-pJXTSv-pN1f86-4Z8WNx-gcvSyK-CznV8-dKBKop-8dZdNY-pijpQ3-6Esncc-dWTJF-5sPJ5V-62S8RN-e5NfcB-Ly3U8-6FYYWF-aa37dV-6ehDV8-DQEF9-a4e73G-qUcxWK-6Gk4x-88mdv2-4eppob-98NyyK Author: https://www.flickr.com/photos/jikatu/ License: https://creativecommons.org/licenses/by-sa/2.0/
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